I'm Chelsea Pineda, a London-based video director and producer specialized in social-first storytelling.
With ten years in editorial and brand spaces, I leverage creativity and data-driven strategy to shape content that travels, gets shared, and sticks in people's heads.

VIDEO DIRECTOR
+ PRODUCER

EDITORIAL

Ink Expedition | INSIDER | Commissioned by Facebook Watch
Role: Franchise Development, Host, Videographer, Editor
Stats: 60M+ views on YouTube, Facebook, and Amazon Prime
watch here

Science the $#!* out of it | INSIDER
Role: Videographer, Editor
Stats: 1.1M+ views
watch here

Body marbling turns your skin
into a work of art | Culture Insider
Role: Director, Producer, Videographer, Editor
Stats: 24M+ views, 221k+ shares
watch here

How this Holocaust survivor became a tailor for
US presidents and celebrities | INSIDER
Role: Videographer
watch here

Work Culture Trendbook | Welcome to the Jungle
Role: Journalist, Producer
watch on IG 1 | 2 | 3 | 4 | 5 | 6
watch on LinkedIn
1 | 2 | 3 | 4 | 5

How sound effects for horror movies are made | Movies Insider
Role: Editor
Stats: 10M+ views
watch here

Apo Whang-Od | INSIDER
Role: Producer, Editor
Stats: 76M+ views on Meta
watch here

Gumball machine chooses your next tattoo |
Insider Art
Role: Director, Producer, Videographer
Stats: 4.1M+ views
watch here

Why breast cancer survivors
decorate their scars with tattoos | Business Insider
Role: Director, Producer, Videographer, Editor
watch here

Shop buys and sells some of the
rarest sneakers in the world | Insider Style
Role: Videographer, Editor
Stats: 5.3M+ views, 10k+ shares
watch here

BRAND

The Biba Story, 1964-1975 |
Fashion & Textile Museum
Role: Videographer, Editor
Stats: 145k+ views, record-breaking exhibition
attendance for museum

watch on IG 1 | 2 | 3 | 4 | 5 | 6

Costume Couture: Sixty Years of Cosprop |
Fashion & Textile Museum
Role: Videographer, Editor
Stats: (campaign still ongoing - stats to come)
watch on IG 1 | 2 | 3

Textiles: The Art of Mankind |
Fashion & Textile Museum
Role: Videographer, Editor
Stats: 423K+ views, 408% growth in average IG Reels viewership
watch on IG 1 | 2 | 3 | 4 | 5 | 6 | 7

Outlaws: Fashion Renegades of 80s London |
Fashion & Textile Museum
Role: Videographer, Editor
Stats: 72k+ views, record-breaking exhibition attendance for museum
watch on IG 1 | 2 | 3 | 4 | 5

Salomon x London College of Fashion
Role: Photographer
view

APICCAPS x London College of Fashion
Role: Photographer
view 1 | 2
view on IG
1 | 2

Kew Gardens x London College of Fashion
Role: Photographer
view
view on IG

PRODUCTION - Other

HEY SALAM HOLA BWAKEYE |
Breadwinners x London Refugee Week
Portraiture Series - Stills & Audio-Visual Exhibition
Role: Creative Producer
more info here

Mango
Short Film
Role: Unit & Stills Photographer
more info here

Dwell
Short Film
Role: Director of Photography
watch

Mama
Short Film
Role: Producer
to be released

chelspinedastudio@gmail.com

CHELSEA PINEDA